Capitanes de Arecibo

Objective:

Increase ticket sales for Home Games by implementing a digital strategy focused on driving measurable conversions.

What We've Done: 

We executed a series of Meta (Facebook and Instagram) campaigns, optimized specifically for ticket purchases. Conversion tracking was implemented on the Capitanes’ ticket sales platform to monitor results in real time and adjust accordingly for performance.

Results:

Achieved an impressive 15x Return on Ad Spend (ROAS), maximized media efficiency through continuous optimization and drove consistent conversions across multiple home games.

Creative Process:

In collaboration with the Capitanes’ in-house creative team, we developed multiple ad creatives aligned with the campaign’s core goal: to drive ticket sales. The content leveraged game-day hype, fan energy, and local pride to resonate with the Arecibo audience and encourage fast action.

Conclusion:

This campaign is a testament to the power of data-driven media strategies paired with local creative collaboration. For the Capitanes de Arecibo, our efforts didn’t just boost sales—they delivered a scalable model for future seasons. With a 15x ROAS, this initiative proved how high-impact digital marketing can fuel the success of Puerto Rico’s premier basketball teams.

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