Resultados Reales,
Marcas Reales.

El Reto

French Tulip was running a fraction of its potential. Limited spend, single-channel reliance on Meta, and a Shopify store that wasn't converting cold traffic profitably. The brand needed to scale aggressively across paid without torching ROAS.

Nuestro Enfoque

• ▸Scaled spend 10x — from a baseline budget to $75.7K/mo across Meta, Google, and TikTok
• ▸Built a full-funnel Google Ads structure (Search + PMax) that drove a standalone 25.69x ROAS
• ▸Rebuilt Meta creative with a structured testing pod, lifting Meta-only ROAS to 10.98x
• ▸Layered TikTok for top-funnel demand capture and brand-search lift on Google

El Reto

HiTech was operating with a small ad budget and a slow-growing membership base. Acquisition was inconsistent, creative was stale, and there was no scaled paid playbook to drive recurring sign-ups predictably.

Nuestro Enfoque

• ▸Scaled spend 20x — from a baseline budget to $47.2K — across Meta and Google
• ▸Rebuilt the funnel around membership conversions with optimized landers and offer testing
• ▸Launched a structured creative pod with new angles every cycle to beat fatigue
• ▸Layered Google Search + PMax to capture branded and high-intent demand

El Reto

Me, Myself & I needed to drive ticket and product sales across multiple campaign cycles — sustaining high transaction volume while keeping cost per order healthy. The brand had to convert both warm audiences and cold demand profitably across back-to-back launch windows.

Nuestro Enfoque

• ▸Built a dual-engine Meta structure — Hot (past customers + 180d site visitors) and Cold (interest + Advantage+) — to balance scale and profitability
• ▸Ran a high-velocity creative testing pod on Reels, carousels, and static art — 218+ ad variants in the 2026 cycle alone
• ▸Leaned into experience-led creative (event reveals, Pelotón hero piece) that delivered ROAS up to 15.26x on top creatives
• ▸Geo-targeted San Juan 30mi radius and layered demographic optimization toward the 25-44 buying core

El Reto

Capitanes de Arecibo, a storied BSN basketball franchise in Puerto Rico, needed to fill seats game after game across a packed summer schedule. With limited ad budget and a tight turnaround between matchups, every dollar had to convert — and creative had to refresh fast enough to keep engaged fans clicking.

Nuestro Enfoque

• ▸Built geo-targeted ad sets around Arecibo, Mayagüez, San Germán, and the metro area to capture local demand
• ▸Layered a high-performing FB & IG Engaged retargeting audience that drove ROAS above 70x
• ▸Ran a structured creative testing pod — 26-52 ad variants per cycle — to beat fatigue between games
• ▸Optimized for purchases with daily budget shifts toward the highest-ROAS ad sets and demos (25-44, the buying core)

El Reto

The Barking Lounge needed to fill grooming appointments and pet hotel bookings consistently — but inbound DMs were a trickle and the brand had no scaled paid playbook to drive predictable conversations with pet owners across San Juan and metro Puerto Rico.

Nuestro Enfoque

• ▸Scaled Meta spend 16x — from a small baseline to $41.8K — across four dedicated campaigns (Cold Grooming, Hot Grooming, Hotel, Traffic)
• ▸Built a Messages-first funnel optimized for conversation starts, with WhatsApp/DM handoff for booking close
• ▸Segmented audiences into Cold (interest + lookalike) and Hot (engagers + past customers) for compounding efficiency
• ▸Ran a parallel Hotel campaign with separate creative angles — driving CPA down 2.93% even as volume grew 831%

El Reto

Dr. Rafael Soto's clinic needed to drive a steady, scalable flow of qualified patient leads for weight-loss and wellness programs across Puerto Rico — but Meta spend was minimal, lead volume was inconsistent, and there was no segmented funnel to separate cold demand from warm retargeting.

Nuestro Enfoque

• ▸Scaled Meta spend +2,535% — from a small baseline to $39.1K — across structured Cold and Hot campaigns
• ▸Built a Forms-first funnel optimized for Website Leads, with audiences segmented by treatment angle (Descenso de Peso, Energía)
• ▸Targeted the 30-65+ buying core with weight-loss creative as the lead engine — driving 1,440 leads from a single cold ad set alone
• ▸Layered a Hot retargeting pod (FB & IG Engaged 90d + 10% LAL + Website Visitors 30d) that delivered 538 high-intent leads